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“Having hosted the Miss Universe pageant not just once but thrice could have further given our beauty appetite a boost. Philippine bets won Miss Universe 3 times in 1969, 19 Miss World once in 2013 and Miss International 6 times in 1964, 1970, 1979, 2005, 2013, and 2016.Īside from this, bringing the most presitigious pageants to the country also helped spur further interest. It has since become a source of pride in a country riddled with poverty. Things levelled up in post-colonial Philippines, as the stunning Gloria Diaz won Miss Universe in 1969, the country’s first major crown.
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This was further stamped on the Philippine consciousness during the American period through Carnival Queens, a title bestowed on the winner of a beauty and talent competition. That in itself was a form of beauty pageant and that could be the roots of our love affair with beauty pageants,” Ric Galvez, founder of leading pageant website Missosology.
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The traditional Santacruzan festival demands that the most beautiful lass in the barrio should be the Reina Elena. “Our passion for beauty pageants could probably be traced back the Spanish times. How did this all begin? Filipinos’ fixation with beauty pageants can be traced all the way back to colonial history. The candidates too are under immense pressure, and are put under strict diets, training schedules, and press engagements. Social media is abuzz with opinions on what the Philippine representative should work on, with passionate fans often bickering about their predictions.
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Weeks before major international beauty contests, news headlines are filled with updates about preparations of candidates, their gym routines, their diets and the designers who are creating their gowns. International pageants are an even bigger deal. It’s part of our culture,” Pawee Ventura, a pageant follower and frequent judge at international pageants, told Rappler in 2013. Every sitio, barrio, barangay, local town and city holds and conducts its own beauty pageant yearly. “In the Philippine setting, pageants are an institution that will not fade away. Filipinos are exposed to beauty contests at a young age due to their ubiquity – with pageants being a staple in every community. Many young girls are urged by their parents or older relatives to join beauty pageants because of the prestige that comes with winning. In the Philippines, beauty pageants are a national obsession.
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In the next few hours, the women will go from wearing their bright metallic dresses to just a bikini, before reappearing on stage in long evening gowns – showcasing themselves from every angle.Ī handful will then make it through to the final stages of the contest and answer questions from the judges in less than a minute, and at the end of the night, 4 grueling hours later, one woman will wear a crown.Īt the Philippine International Convention Center plenary hall on June 24, a historic building that is often used to welcome heads of state, the Miss Manila Beauty Pageant is in full swing. Welcome to yet another beauty pageant, a regular spectacle in the Philippines which often draws crowds by the hundreds. The rest of the crowd cheer, chanting names and carrying banners plastered with photos of the women’s faces. In their sparkling gowns and fancy suits, the audience – actors, singers, and some politicians including a former president – all lap it up. Their long hair bounce on their shoulders, smiles big and wide, as they sway along, raise their arms and shake their hips – all on their sky-high heels. They dance together to “Manila Girl”, like they’re in a noontime show. MANILA, Philippines – On a vast stage with flashing lights and blaring music, 30 women in haltered gold lamé dresses twirl and prance in choreographed unison. Feminists say the country’s fixation with these contests is harmful to women because it sets unrealistic standards of beauty and promotes gender inequality.National pageants are a multi-million peso lucrative industry, attracting hordes of sponsors and promoting Philippine designers and make-up artists.In the Philippines, the obsession with beauty pageants is culturally entrenched.